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CHANEL
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MAISON FRANCIS KURKDJIAN
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AYUSH KESARI
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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses
Léa Seydoux casts a spell on YOU
The 1st book dedicated to exposing the story of the iconic CHANEL N°5
A campaign that saved the Chanel N°5
Digimind : Data visualization tool for Paco Rabanne perfume
1 Million de Paco Rabanne To begin with, we will carefully study the data given about Paco Rabanne’s masculine best -seller perfume : 1...
30 nov. 2021
2 min de lecture
The role of art in Diptyque’s brand identity
This year marks the 60th anniversary of Diptyque, and the brand celebrates it by travelling the world. An anniversary that takes the form...
30 nov. 2021
2 min de lecture
Diptyque’s international brand strategy
Black calligraphic letters in a white oval: more than an aesthetic, a trademark. The luxury House Diptyque is mostly known for its...
29 nov. 2021
2 min de lecture
“Phantom”, Paco Rabanne : the crossroads of AI and Perfume
Artificial intelligence (AI) has been at the forefront of many of the most groundbreaking innovations in the fragrance industry recently...
29 nov. 2021
2 min de lecture
Interview with the famous Master Perfumer Anne Flipo
"When designing a Paco Rabanne perfume, are you given specific instructions or, on the contrary, are you given a lot of freedom? When...
29 nov. 2021
2 min de lecture
Flankerisation : From 1 million to Lady Million
Have you ever stumbled upon a perfume with a familiar name, familiar bottle and a slight decline in smell from one you’ve known before ?...
28 nov. 2021
3 min de lecture
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