We tried to understand customer emotion towards Dior by asking them about their emotional attachment with Dior. Q) What is your name? A)...

In the complex perfume market, big brands are constantly updating their products, while new brands are emerging, and competition is...

"When designing a Paco Rabanne perfume, are you given specific instructions or, on the contrary, are you given a lot of freedom? When...

Jane, a 25 years old fragrance lover who has a Baccarat Rouge 540 as her signature scent, informed me about her feeling toward the brand...

"- Hello, thank you for answering my questions for the blog Aroma Diary. How would you define the Chanel N°5, and what are the sales...