Léa Seydoux casts a spell on YOU

Flore Custot
14 févr. 2022
4 min de lecture

In the last Ad Campaign of Louis Vuitton, Léa Seydoux casts a spell on. The luxury house Louis Vuitton is rolling out an international campaign on the occasion of the launch of its new feminine fragrance, Spell On You. Léa Seydoux, ambassador for Louis Vuitton since 2016, embodies the new scent with its magnetic floral composition, a true love potion for the senses, in a film directed by fashion photographer Jean-Baptiste Mondino.

A Movie

The Spell On You video highlights the universal longing for touch. The short film evokes the spell exerted by Spell On You. The explicit shots depict the romance between two lovers driven by fiery passion. The movie also evokes travel escape, a captivating theme of Louis Vuitton's signature. Jean-Baptiste Mondino wanted "absolutely to tell a love story, a bewitching romance". He claims to have "decided to translate the protagonists' feelings with elegance and purity by directing the short film full of emotion.

The ad tells a story between a man and a woman and a mutual attraction devoid of artifice. From a caress on the face to a wide shot revealing an oasis of greenery, we admire the budding idyll of two lovers driven by an ardent passion. Bathed in daylight, the couple discovers the intensity of the existing connection. They realize that the inner world they have built can also really exist on the outside. Their sexual attraction becomes universal.

A passionate embrace thanks to the enlarged shots of two intertwining bodies.

By multiplying the angles of view, the director stages a strong female personality and underlines an attraction that unites the two bodies, amplified with each caress.

The desire is irreversible and irresistible!

Dressed in a black suit, carrying her Capucines Louis Vuitton bag in her hand, the Frenchwoman fascinates with her confidence. She affirms her status as an icon of the New Wave and a modern woman. As the actress walks away, a brief transition features her lying in bed.

We wonder if this is a flashback or a simple vision evoking a possible return?

An Icon

We discover a Léa Seydoux full of confidence, ready to conquer the world and seductive at heart. The French actress already has a very rich filmography. Revealed by her role in The Beautiful Person, she was nominated 4 times for Césars. She won the Palme d'Or at Cannes in 2013 for her role in the film "La vie d'Adèle"? More recently, she played the role of Madeleine Swann, the last James Bond Girl in the 24th and 25th instalments of the 007 adventures "Spectre" and "No time to die", respectively released in 2015 and 2021.

Short haircut, blonde hair, porcelain complexion, tapered silhouette… Léa Seydoux takes on an alluring new role, this time to embody the new fragrance from the Louis Vuitton brand. Barely made up to better reveal her natural beauty, the irresistible "James Bond girl" gets (almost) naked on screen in a very carnal clip.

Léa Seydoux noted: "This is a beautiful evolution of my continuing journey with Louis Vuitton, one that now comprises several evocative stories. I am honoured to embody a fragrance that is imbued with sophistication and sensuality."

The radiantly beautiful actress reveals herself in complete intimacy, skin to skin with her partner, in an ardent and passionate love game on the song "I Put a Spell on You" by Nina Simone.

A song

This particular title was chosen to make us succumb. Originally this piece was composed in 1956 by Screamin' Jay Hawkins, then the artist Nina Simone took it over to transform it into a beautiful love song. Pianist, composer and singer of soul, blues, gospel and jazz, Nina Simone is the greatest jazz singer in history and a great activist for civil rights. Performed in 1965, this piece has around 40 million on Youtube, 96 million plays on Spotify and on the various versions. The success of "I put a spell on you" will be so crucial that it will accompany his autobiography.

A filter of love

To cast this spell, the magic formula!

Louis Vuitton Perfumes celebrate the mysterious alchemy of attraction. This new perfume was composed in Grasse by the Master-Perfumer Jacques Cavallier Belletrud. Designed to act as a love filter, Spell on You is a blend that perfectly distils attraction. The score reveals a heart revolving around two essences of the iris. Isolated and refined, the floral and vegetal facets of the absolute unite with the delicacy of the concrete, more powdery. "The iris is a love potion on its own. Its scents literally overwhelm the senses," says Jacques Cavallier Belletrud. "It is the ingredient of seduction par excellence, in cosmetics as in perfumery".

The other central element is pink. Like a kiss, the rose becomes both evanescent and diffusive. It creates a sumptuous and sophisticated bouquet enhanced with honeyed notes from the acacia flower, radiant jasmine Sambac, velvety white musk and sparkling peach.

Bewitching!

In contact with the skin, Spell On You diffuses a heat as euphoric as it is enveloping, distilling a hypnotic trail into the air. As such, Spell On You releases euphoric, an enveloping warmth directly at first touch, then wafts through the air with a hypnotic develop feeling of a voyage, an escape, the signature of the house. The perfume's spiral of freshness is an ode to magic and feminine seduction in a simplistic and modern bottle but, above all, refillable.

At the end

Much more than a brief encounter, the story told by this cinematographic campaign allows all interpretations, so let's dream and travel!

The advertising is a call to eroticism and, above all, to love.

Léa Seydoux is thus elegant, sensual and sure of herself in an advertisement that simply makes you want to fall in love and celebrate Valentine's Day as it should be!