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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses
Léa Seydoux casts a spell on YOU
In the last Ad Campaign of Louis Vuitton, Léa Seydoux casts a spell on. The luxury house Louis Vuitton is rolling out an international...
14 févr. 20224 min de lecture
8 vues
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The 1st book dedicated to exposing the story of the iconic CHANEL N°5
It was written by the writer and novelist Pauline Dreyfus, awarded for these works by the Prix des Deux Magots in 2013 and the Prix...
27 janv. 20221 min de lecture
3 vues
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A campaign that saved the Chanel N°5
The history of beauty marketing was characterised by the significant change of the Chanel NËš5 perfume in the early 1970s. In the...
21 janv. 20224 min de lecture
31 vues
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N°5 EVERYWHERE
Do you also have the impression that this scent is following you? That it is everywhere and well maybe it is true! Indeed, No. 5 is one...
4 janv. 20221 min de lecture
4 vues
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Perfumes & Christmas spirit
Just 1 day before Christmas! Time to add some magic, isn't it? And why not evoke again the staging of the brands to make Paris the city...
23 déc. 20212 min de lecture
5 vues
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Christmas perfumes and decorations
Christmas! It's a magical time. At least in theory, because it is not the joy... variant, cheating on Koh Lanta and much more this year....
17 déc. 20212 min de lecture
10 vues
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The role of art in Diptyque’s brand identity
This year marks the 60th anniversary of Diptyque, and the brand celebrates it by travelling the world. An anniversary that takes the form...
30 nov. 20212 min de lecture
17 vues
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Chanel N°5 : social listening analysis using Digimind
In this articles we will analyze the Chanel N°5 achievements in the last years with the following indicators through Digimind. Some...
26 nov. 20214 min de lecture
23 vues
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Interview at Galeries Lafayette with a Vendor at the CHANEL stand
"- Hello, thank you for answering my questions for the blog Aroma Diary. How would you define the Chanel N°5, and what are the sales...
22 nov. 20213 min de lecture
15 vues
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Chanel the strategic promotion and muses of the brand for the perfumes N°5
French post-war brands like Chanel were able to diversify thanks to the invention of the licensing system, which encouraged the creation...
20 nov. 20214 min de lecture
12 vues
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N°5 Chanel artistic codes
Would that surprise you if I tell you that the Chanel N°5 is so elaborate that it has exhibitions dedicated to this product? If so, this...
19 nov. 20213 min de lecture
10 vues
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The war of Chanel N°5: The struggle of an icon against her Jewish associates the Wertheimer brothers
At first, Coco Chanel wanted to sell N°5 in her boutiques, then in Galeries Lafayette, thanks to her association with the Wertheimer...
19 nov. 20212 min de lecture
7 vues
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Le Chanel N°5 a story, a number, a revolution for the Brand
Like N°007, precious to Her Majesty's British agent, N°5 also has its universal reference because, for a large number of minds, Chanel...
19 nov. 20213 min de lecture
11 vues
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The fragrance without muse of Guerlain
With La Petite Robe Noire, Guerlain has overturned the usual codes of the image by not being a muse to represent its perfume. Choosing a...
18 nov. 20212 min de lecture
14 vues
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Guerlain and the advertising campaign in BIG for her Black Dress
Guerlain is one of the oldest French perfumers who quickly established themselves in the world of perfumery. Thanks to the Eau de Cologne...
17 nov. 20212 min de lecture
9 vues
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