In the last Ad Campaign of Louis Vuitton, Léa Seydoux casts a spell on. The luxury house Louis Vuitton is rolling out an international...

It was written by the writer and novelist Pauline Dreyfus, awarded for these works by the Prix des Deux Magots in 2013 and the Prix...

The history of beauty marketing was characterised by the significant change of the Chanel N˚5 perfume in the early 1970s. In the...

Do you also have the impression that this scent is following you? That it is everywhere and well maybe it is true! Indeed, No. 5 is one...

Just 1 day before Christmas! Time to add some magic, isn't it? And why not evoke again the staging of the brands to make Paris the city...

Christmas! It's a magical time. At least in theory, because it is not the joy... variant, cheating on Koh Lanta and much more this year....

When people see Jean Paul Gaultier perfume advertisements, most of them will be drawn to the cinematic story the brand is creating. From...

1 Million de Paco Rabanne To begin with, we will carefully study the data given about Paco Rabanne’s masculine best -seller perfume : 1...

We tried to understand customer emotion towards Dior by asking them about their emotional attachment with Dior. Q) What is your name? A)...

In today's digital world, data is undoubtedly one of the most direct ways to measure brand popularity. Through Digimind, we will analyze...

We did a simple google survey online which displays the majority group of JO MALONE is female (takes 71.9%), while the male just take up...

This year marks the 60th anniversary of Diptyque, and the brand celebrates it by travelling the world. An anniversary that takes the form...

I'm sure many of you know that Coco Chanel put the first pants on girls, freeing women from the contortions of corsets and skirts, and...

In the complex perfume market, big brands are constantly updating their products, while new brands are emerging, and competition is...

What's that perfume that you wear? British people like to use the verb "to wear" to describe women with fragrance, as if the smell has...

Dior’s biggest experiment back in 1999, The “J’adore fragrance” became and Iconic fragrance and saved the brand. This fragrance was...

– Take the Marketing model of XIAOHONGSHU as an example Jo Malone London is a world-renowned fragrance brand. It has many labels:...

We often hear about the "lipstick effect", known as the "low-price product preference trend", which refers to consumers who, to satisfy...

The covid-19 pandemic not only impacted people’s health, livelihood, but affected the economic sector massively. Obviously, JO MALONE,...

Black calligraphic letters in a white oval: more than an aesthetic, a trademark. The luxury House Diptyque is mostly known for its...