Just 1 day before Christmas! Time to add some magic, isn't it? And why not evoke again the staging of the brands to make Paris the city...

We tried to understand customer emotion towards Dior by asking them about their emotional attachment with Dior. Q) What is your name? A)...

Dior’s biggest experiment back in 1999, The “J’adore fragrance” became and Iconic fragrance and saved the brand. This fragrance was...

In this article I would like to talk about how Dior turned the product perception for one of its most controversial product “Sauvage Men”...

No advertisement can beat a perfume brand in the race for originality. Making a fragrance meaningful to consumers requires the creation...