The 1st book dedicated to exposing the story of the iconic CHANEL N°5
- Flore Custot
- 27 janv. 2022
- 1 min de lecture
It was written by the writer and novelist Pauline Dreyfus, awarded for these works by the Prix des Deux Magots in 2013 and the Prix Albert Cohen in 2015. The book allows us to explore in 426 pages the magical history of perfume which celebrates its hundredth anniversary.
This perfume exposes the evolution of the perfume's packaging, composition, manufacture and marketing, with unprecedented access to the Chanel archives and those tasked with creating the fragrance today. The most famous perfume in the world is presented in two volumes. The first one mentions the early years of Chanel N°5 from 1921 to 1945 and the second is the period in which the perfume went genuinely global, from the postwar years to today. Created in 1921 by Gabrielle Chanel alias Coco, one of the first perfumes made from synthetic components. A fashion visionary, Gabrielle Chanel wanted to offer the modern woman an authentic fragrance, presented in a minimalist glass bottle, which would also become iconic.
The world's leading creatives have slowed their talents to the perfume's advertising campaigns, which are given pride of place in the book, from photographers such as Helmut Newton and Richard Avedon, to film directors including Baz Luhrmann and Ridley Scott, and modern muses Coco Chanel herself, of course, as well as Nicole Kidman, Catherine Deneuve, Audrey Tautou, Marion Cotillard and Lily-Rose Depp and many more.
The N°5, which Marilyn Monroe has promoted spectacularly, still fascinates her millions of followers worldwide. This book summarizes my other articles on famous perfumes, so I highly recommend it.
Flore Brault Custot
27/01/2022
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