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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses

  • 4 janv. 2022
  • 1 min de lecture

Do you also have the impression that this scent is following you?

That it is everywhere and well maybe it is true!


Indeed, No. 5 is one of the most famous perfumes in the world. We all know someone who likes to wear it, the sublime advertisements with glamorous muses like Marion Cotillard and the well-known shape of the bottle echoing the Place Vendôme in Paris.


For its 100th anniversary, N°5 was put in the spotlight with installations on the rue Cambon shop and the shelves of department stores. You can find the different bottles and even a Christmas calendar in Le Bon marché rive gauche !


Recently a book exploring the fantastic story of the famous perfume has also been released.



Did you know that there is a bag in the shape of perfume?


If you are interested, there is on the Collector Square website and here is the Chanel Editions Limitées clutch in black plexiglass model.



Whether in the form of a Christmas ball, as a bag, as a light decoration, as a calendar or as gift, Chanel N°5 is a delight for any occasion.


Also if you are curious you can see the exhibition "VOGUE PARIS 1920-2020" at the Palais Galliera which present an unprecedented large-scale exhibition celebrating the 100th anniversary of Vogue Paris magazine.

Flore Brault Custot

04/01/2021

References:

Picture by Flore Brault Custot at the Palais Galliera and at Le Bon Marché (January 2022)

  • 23 déc. 2021
  • 2 min de lecture

Just 1 day before Christmas! Time to add some magic, isn't it? And why not evoke again the staging of the brands to make Paris the city of festive lights.

For those who can still stroll in the streets of Paris at night, you may have noticed the latest fairytale decorations in the streets and the windows of our brands.


Each year, Dior unveils new sets to enhance its boutiques worldwide, transforming them into real Christmas masterpieces. For Dior, the page is turned!


And now the brand is dressing its stores around the world with poetry and is now taking us to the stars! These decorations highlight the magic of the Dior cruise 2022 collection designed by Maria Grazia Chiuri.



If you are looking for an idea for taking amazing pictures, you should go to Bercy village court Saint-Emillion in the 12th district.

Umbrellas are in the spotlight and in the tree!


This atmosphere reminds me of an old Guerlain showcase highlighting the sublime sleek bottle with sensual curves signed by the talented designer Ora Ito.

With its rain of gold drops on the window in 2009, Guerlain had sold its Idylle.





And in this year 2021, Guerlain is playing this liver in a chalet atmosphere to highlight its fragrances under the giant Christmas tree and the lunar Santa Claus from the Lafayette galleries. With its Ruche des merveilles, you can find the ultimate treasure with the ritual of the Royal Bee. The brand's Parfurmeur winter garden has brought together exceptional ingredients to compose its unique range.



And if we are talking about galleries, we might mention the luxury department stores that have launched their commercial activities and propose incredible decorations.



La Samaritaine celebrated her first Christmas on November 9 and joined Le Bon Marché and Les Galeries Lafayette to bring Christmas crowds back to their aisles. Don't hesitate to take a tour to see the gingerbread or the snow-covered Parisian gardens!


The galleries have been transformed for the holiday season and are just waiting for you ;)


Flore Custot Brault

23/12/2021


References :





  • 17 déc. 2021
  • 2 min de lecture

Christmas! It's a magical time. At least in theory, because it is not the joy... variant, cheating on Koh Lanta and much more this year. We can say that the news are not always lovely. Fortunately, the perfume industry is there to amaze us, the customers.

And what's more magnificent than the decorations and these presentations!


It shines, comforts and makes children and adults dream!


The decorations inspire more than one proof with these giant green crystals from Diptyque.

The splendid crystals are hoisted into luminous suspensions and accompany the enchanted lines of the end-of-year collection.


The brand keeps its essence and enchants us with its showcase with reflections from the heart of the earth! It makes us travel, and that essential theme for the brand.


For the end of the year celebrations, the brand combines gold, glass, and stone shades.


We can find this theme in their amazing packaging and yes of cours I bought the emblematic candle 34 as Christmas gift for the 24 !


This is also the case for the CHANEL house, which for the holidays transforms the facade of their famous boutique 19, rue Cambon by giving a magnificent show inspired by the 100 years of celebrity of N°5. A light installation represents the bottle of the French house's first iconic perfume to the delight of Parisians. With legendary sobriety, we find the symbolic lines, the bevelled edges and the famous octagonal stopper taking the shape of the Place Vendôme. All this is sublimated by the multiple lights that make this perfume sparkle.

To continue the tribute to the couturiere Coco Chanel, a whole sublime constellation of stars are installed to surround the bottle N°5. It thus celebrates the creator's fascination with the number 5, which reflects the perfume's name and the shape of the 5-pointed stars. Looking carefully we can find the stars and the bottle at numerous occasions as last Christmas always in the streets of Paris. The city of light is aptly named !

All the details are thought out and imagined to create an atmosphere between enchantment and heritage and so that one can live for a moment suspended.


In my case, I got so invested with my dear Chanel N°5 that I ended up buying something unexpected... You do not believe me. I let you admire my tree! ✨🎄

So, what do you think?

Are you also amazed and inspired?

Do not hesitate to share your impressions or to share the windows that have delighted you the most 😉


Flore Brault Custot

17/12/2021

References :

Drawing of Pierre-Alexis Bertrand (crystals )


We will do our best to fulfill your expectations !

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