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CHANEL
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JEAN PAUL GAUTIER
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JO MALONE
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MAISON FRANCIS KURKDJIAN
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DIGIMIND
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AYUSH KESARI
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FLORE BRAULT
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JOHNNY
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YI
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LOUIS VUITTON
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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses
Léa Seydoux casts a spell on YOU
The 1st book dedicated to exposing the story of the iconic CHANEL N°5
A campaign that saved the Chanel N°5
Léa Seydoux casts a spell on YOU
In the last Ad Campaign of Louis Vuitton, Léa Seydoux casts a spell on. The luxury house Louis Vuitton is rolling out an international...
14 févr. 2022
4 min de lecture
Analyzing Dior Sauvage's Comeback strategy with Johnny Depp
In this article I would like to talk about how Dior turned the product perception for one of its most controversial product “Sauvage Men”...
28 nov. 2021
2 min de lecture
Guerlain and the advertising campaign in BIG for her Black Dress
Guerlain is one of the oldest French perfumers who quickly established themselves in the world of perfumery. Thanks to the Eau de Cologne...
17 nov. 2021
2 min de lecture
How brands try creative campaigns but sometimes fail to deliver the message : case of Dior
No advertisement can beat a perfume brand in the race for originality. Making a fragrance meaningful to consumers requires the creation...
16 nov. 2021
3 min de lecture
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