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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses
The 1st book dedicated to exposing the story of the iconic CHANEL N°5
It was written by the writer and novelist Pauline Dreyfus, awarded for these works by the Prix des Deux Magots in 2013 and the Prix...
27 janv. 20221 min de lecture
3 vues
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A campaign that saved the Chanel N°5
The history of beauty marketing was characterised by the significant change of the Chanel NËš5 perfume in the early 1970s. In the...
21 janv. 20224 min de lecture
31 vues
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N°5 EVERYWHERE
Do you also have the impression that this scent is following you? That it is everywhere and well maybe it is true! Indeed, No. 5 is one...
4 janv. 20221 min de lecture
4 vues
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Christmas perfumes and decorations
Christmas! It's a magical time. At least in theory, because it is not the joy... variant, cheating on Koh Lanta and much more this year....
17 déc. 20212 min de lecture
10 vues
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Chanel N°5 : social listening analysis using Digimind
In this articles we will analyze the Chanel N°5 achievements in the last years with the following indicators through Digimind. Some...
26 nov. 20214 min de lecture
23 vues
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Chanel the strategic promotion and muses of the brand for the perfumes N°5
French post-war brands like Chanel were able to diversify thanks to the invention of the licensing system, which encouraged the creation...
20 nov. 20214 min de lecture
12 vues
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N°5 Chanel artistic codes
Would that surprise you if I tell you that the Chanel N°5 is so elaborate that it has exhibitions dedicated to this product? If so, this...
19 nov. 20213 min de lecture
10 vues
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The war of Chanel N°5: The struggle of an icon against her Jewish associates the Wertheimer brothers
At first, Coco Chanel wanted to sell N°5 in her boutiques, then in Galeries Lafayette, thanks to her association with the Wertheimer...
19 nov. 20212 min de lecture
7 vues
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Le Chanel N°5 a story, a number, a revolution for the Brand
Like N°007, precious to Her Majesty's British agent, N°5 also has its universal reference because, for a large number of minds, Chanel...
19 nov. 20213 min de lecture
11 vues
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