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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses
Léa Seydoux casts a spell on YOU
The 1st book dedicated to exposing the story of the iconic CHANEL N°5
A campaign that saved the Chanel N°5
Chanel N°5 : social listening analysis using Digimind
In this articles we will analyze the Chanel N°5 achievements in the last years with the following indicators through Digimind. Some...
26 nov. 2021
4 min de lecture
Interview at Galeries Lafayette with a Vendor at the CHANEL stand
"- Hello, thank you for answering my questions for the blog Aroma Diary. How would you define the Chanel N°5, and what are the sales...
22 nov. 2021
3 min de lecture
Chanel the strategic promotion and muses of the brand for the perfumes N°5
French post-war brands like Chanel were able to diversify thanks to the invention of the licensing system, which encouraged the creation...
20 nov. 2021
4 min de lecture
N°5 Chanel artistic codes
Would that surprise you if I tell you that the Chanel N°5 is so elaborate that it has exhibitions dedicated to this product? If so, this...
19 nov. 2021
3 min de lecture
Le Chanel N°5 a story, a number, a revolution for the Brand
Like N°007, precious to Her Majesty's British agent, N°5 also has its universal reference because, for a large number of minds, Chanel...
19 nov. 2021
3 min de lecture
The fragrance without muse of Guerlain
With La Petite Robe Noire, Guerlain has overturned the usual codes of the image by not being a muse to represent its perfume. Choosing a...
18 nov. 2021
2 min de lecture
Guerlain and the advertising campaign in BIG for her Black Dress
Guerlain is one of the oldest French perfumers who quickly established themselves in the world of perfumery. Thanks to the Eau de Cologne...
17 nov. 2021
2 min de lecture
How brands try creative campaigns but sometimes fail to deliver the message : case of Dior
No advertisement can beat a perfume brand in the race for originality. Making a fragrance meaningful to consumers requires the creation...
16 nov. 2021
3 min de lecture
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