Maison Francis Kurkdjian and LVMH
- Supichcha
- 23 nov. 2021
- 2 min de lecture
Dernière mise à jour : 25 nov. 2021
For more than 10 years, the perfume market has grown exponentially. The niche market or alternative brands was born, the result of differentiation and attention paid to olfactory characteristics. In March 2017, the French luxury group LVMH Moët Hennessy Louis Vuitton announced that they acquired the niche luxury fragrance brand, Maison Francis Kurkdjian with no financial term disclosed as the trend for premium products keeps rising.
Maison Francis Kurkdjian represents the excellence of uncompromising quality of the art of creating and wearing perfume by the perfumers, Francis Kurkdjian and CEO, Marc Chaya. The perfumer has conceived perfumes for some of LVMH’s own brands, including Aqua di Parma, Christian Dior, Guerlain, and Kenzo, and many talks of the town perfume like Le Male by Jean-Paul Gautier and Narciso for Her by Narciso Rodriguez.
The co-founder, Marc Chaya, mentioned that LVMH and Maison Francis Kurkdjian share the same creativity, excellence, and entrepreneurship. The reconciliation is based on a shared vision and the future of our home as part of an extraordinary group. “I have always championed my personal conception of beauty and respect for the métier of perfumer-creator. Maison Francis Kurkdjian lets me freely express my inspirations. LVMH clearly understands the nature of our Maison, and the Group’s approach to custom-crafted creativity guarantees that our distinctive identity will thrive for the long-term,” said Francis Kurkdjian. While the Chairman and Chief Executive Officer of LVMH, Bernard Arnault, are pleased to welcome the perfume house with high potential to grow and a promising future to the group.
Marc Chaya and Francis Kurkdjian believe that LVMH would help develop the brand globally especially to discover the destination including China and Russia as well as digitally expanding. Both founders remain the shareholder of the luxury fragrance house and promise that the brand would commit to its value and identity to transform the know-how in perfumery to the creation of perfumes.
By Supichcha Pam Wanichchokij
23/11/2021
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