J'adore Dior
- Ayush Kesari
- 30 nov. 2021
- 2 min de lecture
Dior’s biggest experiment back in 1999, The “J’adore fragrance” became and Iconic fragrance and saved the brand. This fragrance was designed in a way that it single handedly would embody brand’s values.
This iconic fragrance was born under the most competitive circumstances when Dior was facing major competition from Luxury competitors and it needed something that would stand out of the box and entice the world. Dior then brought in Sabina Belli to take over the position of International Director for Dior Perfumes. Sabina and her team entrusted perfume maker Candice Baker to create a whole new fragrance for them.
Candice’s task was to create a floral fragrance, a reflection of Christian Dior’s imperative love for Flowers. In a very popular statement he said “After women, flowers are the most divine creations”.
Candice then came up with a formula that fully reflects the image of a French brand inviting you to take part in a floral, enticing, sophisticated and singular feminine olfactory experience. The formula was a mix of essences of Rose, Champaca flower, jasmine, Tuberose, Orchids and Sandalwood, a bouquet enhanced by a fruity note of candid Plum.
Enticing and irresistible, this floral combination embodied the sensuality, seduction and also a bit of sophistication describing the Dior Women. This magic potion is collected directly in a bottle inspired by Maasai necklaces, evoking feminine curves. It was like a flower near you that doesn’t exist. It was an excellent fragrance for Romantic dates, evening functions, or even a daily fragrance for someone who loves everything feminine. It arouses just the right amount of seduction by not going too much overboard. No wonder why its still, after almost 22 years of launch is one o Dior’s best selling range.
Major part of the credit for successful product goes to Dior’s smart marketing. J’adore’s reputation and popularity in the Luxury market is not just because of Olfactory aura but also the implementation of some great marketing campaigns, broadcasting short films around the world.
A lot of features have come from famous models and actresses, creating an enchanting and diverse on screen.
The most influential muse of the J’adore perfume remains Charlize Theron. He embodied the image of Dior house for more than 10 years. The actress also distinguished herself in their largely famous promotional film made around the fragrance “The future is Gold”.
These exceptional marketing promotions have also bared great fruits as J’adore has led the world of perfumes on numerous occasions, few examples being in 2014 when they sold more than 826000 bottles in a single financial year.
Ayush Kesari
30/11/2021
References Images
Image by Flore Brault
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