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Discover our articles on the perfume industry, illustration homemade & photography interviews and analyses
Léa Seydoux casts a spell on YOU
The 1st book dedicated to exposing the story of the iconic CHANEL N°5
A campaign that saved the Chanel N°5
Léa Seydoux casts a spell on YOU
In the last Ad Campaign of Louis Vuitton, Léa Seydoux casts a spell on. The luxury house Louis Vuitton is rolling out an international...
14 févr. 2022
4 min de lecture
A campaign that saved the Chanel N°5
The history of beauty marketing was characterised by the significant change of the Chanel N˚5 perfume in the early 1970s. In the...
21 janv. 2022
4 min de lecture
N°5 EVERYWHERE
Do you also have the impression that this scent is following you? That it is everywhere and well maybe it is true! Indeed, No. 5 is one...
4 janv. 2022
1 min de lecture
Christmas perfumes and decorations
Christmas! It's a magical time. At least in theory, because it is not the joy... variant, cheating on Koh Lanta and much more this year....
17 déc. 2021
2 min de lecture
The role of art in Diptyque’s brand identity
This year marks the 60th anniversary of Diptyque, and the brand celebrates it by travelling the world. An anniversary that takes the form...
30 nov. 2021
2 min de lecture
J'adore Dior
Dior’s biggest experiment back in 1999, The “J’adore fragrance” became and Iconic fragrance and saved the brand. This fragrance was...
30 nov. 2021
2 min de lecture
Nowadays History Jo Malone
What is your first impression when talking about perfume? What brands that firstly crush in your mind? My answer is jo Malone, the reason...
29 nov. 2021
3 min de lecture
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