1 Million de Paco Rabanne To begin with, we will carefully study the data given about Paco Rabanne’s masculine best -seller perfume : 1...

We often hear about the "lipstick effect", known as the "low-price product preference trend", which refers to consumers who, to satisfy...

The covid-19 pandemic not only impacted people’s health, livelihood, but affected the economic sector massively. Obviously, JO MALONE,...

Maison Francis Kurkdjian has been around for over a decade. The niche perfume house has gradually infiltrated the market and their...

In this article I would like to talk about how Dior turned the product perception for one of its most controversial product “Sauvage Men”...

In this articles we will analyze the Chanel N°5 achievements in the last years with the following indicators through Digimind. Some...