Online survey Analysis for JO MALONE

We did a simple google survey online which displays the majority group of JO MALONE is female (takes 71.9%), while the male just take up one third of the whole group.

We have to say, compared to the male, female’s market acts a main character in perfume market. However, it also means that male have much more potential profit on perfume.so why not set an innovation series perfume and aroma which only for the guys.

Develop the habit of using perfume for a man is also a big business.

Nowadays, perfume is increasingly entering in our daily life and JO MALONE is one of famous brands, it can easily be seen different places like on the advertisements and tv shows. Using the celebrity mode on JO MALONE is significant. Meanwhile, people would like to purchase perfume in the physical shop because of smelling here is specifically. Online platform is also the second important window to get the charming perfume which they want.

According to the survey online, it shows variety of reasons why they want to choose JO MALONE. The brand has a biggest strength is the diversity in the fragrances which largely take up over the half averagely. And nice packaging also appeals a lot of consumers which ranks the second. The celebrity endorsements, suitable price and niche perfume have the same position to enlarge more group as a loyal customer (all of them take up 33% approximately).

Most of the well-known brand products exist in the highly competitive market. There is everything from new and old competing products, many of which are almost indistinguishable. Therefore, JO MALONE should adopt many strategies to establish and maintain brand loyalty. The survey found that more than 50% of people are willing to recommend this brand to their friends. A small number of customers are still not the main audience.

In the future, JO MALONE needs to improve products that match the quality and value, talk with customers regularly, make good use of social media, do positioning and update data, and increase loyalty is inevitable.

Talk about the perfume products itself, aroma like wild bluebell, English pear and freesia own a lot of consumers. JO MALONE has developed new things, and the smell of sea salt and English pear blows to those who are indifferent to perfume. They may know for the first time: “Oh, perfume can still be like this. Girls can be neutral, but boys don’t have to be in business.”

We also get a simple data that what else brand would you like to choose not only JO MALONE. Chanel, Hermès, and Dior have undoubtedly become the hot list, occupying most of the proportion. Compared with these big-name perfumes, the niche JO MALONE needs to survive and cultivate a group of regular customers.

by Yi Shan

30/11/2021