In the last Ad Campaign of Louis Vuitton, Léa Seydoux casts a spell on. The luxury house Louis Vuitton is rolling out an international...

It was written by the writer and novelist Pauline Dreyfus, awarded for these works by the Prix des Deux Magots in 2013 and the Prix...

The history of beauty marketing was characterised by the significant change of the Chanel N˚5 perfume in the early 1970s. In the...

Do you also have the impression that this scent is following you? That it is everywhere and well maybe it is true! Indeed, No. 5 is one...

Just 1 day before Christmas! Time to add some magic, isn't it? And why not evoke again the staging of the brands to make Paris the city...

Christmas! It's a magical time. At least in theory, because it is not the joy... variant, cheating on Koh Lanta and much more this year....

1 Million de Paco Rabanne To begin with, we will carefully study the data given about Paco Rabanne’s masculine best -seller perfume : 1...

We did a simple google survey online which displays the majority group of JO MALONE is female (takes 71.9%), while the male just take up...

I'm sure many of you know that Coco Chanel put the first pants on girls, freeing women from the contortions of corsets and skirts, and...

– Take the Marketing model of XIAOHONGSHU as an example Jo Malone London is a world-renowned fragrance brand. It has many labels:...

We often hear about the "lipstick effect", known as the "low-price product preference trend", which refers to consumers who, to satisfy...

What is your first impression when talking about perfume? What brands that firstly crush in your mind? My answer is jo Malone, the reason...

Mix and uncertainty have always been part of Jean Paul Gaultier's brand. He is very good at blurring the boundary between male and...

You may not have noticed the exquisite design of this brand, but as long as you saw the perfume bottles of this brand, you will never...

"When designing a Paco Rabanne perfume, are you given specific instructions or, on the contrary, are you given a lot of freedom? When...

Jane, a 25 years old fragrance lover who has a Baccarat Rouge 540 as her signature scent, informed me about her feeling toward the brand...

Maison Francis Kurkdjian has been around for over a decade. The niche perfume house has gradually infiltrated the market and their...

In this article I would like to talk about how Dior turned the product perception for one of its most controversial product “Sauvage Men”...

Have you ever stumbled upon a perfume with a familiar name, familiar bottle and a slight decline in smell from one you’ve known before ?...

With experiences and accomplishment as one of the most famous perfumers in the perfumery world and the nose of Maison Francis Kurkdjian,...