What is your first impression when talking about perfume? What brands that firstly crush in your mind? My answer is jo Malone, the reason...

Mix and uncertainty have always been part of Jean Paul Gaultier's brand. He is very good at blurring the boundary between male and...

You may not have noticed the exquisite design of this brand, but as long as you saw the perfume bottles of this brand, you will never...

Artificial intelligence (AI) has been at the forefront of many of the most groundbreaking innovations in the fragrance industry recently...

"When designing a Paco Rabanne perfume, are you given specific instructions or, on the contrary, are you given a lot of freedom? When...

Jane, a 25 years old fragrance lover who has a Baccarat Rouge 540 as her signature scent, informed me about her feeling toward the brand...

Maison Francis Kurkdjian has been around for over a decade. The niche perfume house has gradually infiltrated the market and their...

In this article I would like to talk about how Dior turned the product perception for one of its most controversial product “Sauvage Men”...

Have you ever stumbled upon a perfume with a familiar name, familiar bottle and a slight decline in smell from one you’ve known before ?...

With experiences and accomplishment as one of the most famous perfumers in the perfumery world and the nose of Maison Francis Kurkdjian,...

In this articles we will analyze the Chanel N°5 achievements in the last years with the following indicators through Digimind. Some...

For more than 10 years, the perfume market has grown exponentially. The niche market or alternative brands was born, the result of...

In the competitive environment of the perfumery industry where brands are coming up with new fragrances and investing heavily in...

Francis Kurkdjian, one of the most well-known and influential names in the perfumery industry, is the person behind the world’s popular...

"- Hello, thank you for answering my questions for the blog Aroma Diary. How would you define the Chanel N°5, and what are the sales...

French post-war brands like Chanel were able to diversify thanks to the invention of the licensing system, which encouraged the creation...

Would that surprise you if I tell you that the Chanel N°5 is so elaborate that it has exhibitions dedicated to this product? If so, this...

At first, Coco Chanel wanted to sell N°5 in her boutiques, then in Galeries Lafayette, thanks to her association with the Wertheimer...

Like N°007, precious to Her Majesty's British agent, N°5 also has its universal reference because, for a large number of minds, Chanel...

With La Petite Robe Noire, Guerlain has overturned the usual codes of the image by not being a muse to represent its perfume. Choosing a...